Now, that doesn’t mean that you don’t have ENOUGH content. Your one-sheet must be compelling and interesting to read - get away from that boring sales copy! And while this may seem counter-intuitive, the most effective one-sheets are the ones with as few words as possible. If your headline is boring or just the name of your product, your one-sheet will likely end up in the trash. Ask yourself if your headline creates a sense of urgency. Use powerful and emotion-inducing words to pull your reader in. When brainstorming headlines, focus on the problem your customer has or the solution you’re offering. Since one-sheets are commonly used in busy settings (networking events, presentation seminars, client meetings, etc.), a strong and focused headline is a must-have to get you in the door. The headline is likely the first thing your potential customer will read and it has the power to draw them in or turn them away. Your headline may be the single most important content on your one-sheet. What do you want the outcome of this one-sheet to be? An increase in consultation requests? More awareness about your products? Additional strategic partnerships? More email subscribers? Setting a clear goal will help you determine what content you need to include.
If you start by creating a strong goal, your one-sheet will be positioned to be successful in the long run. The most important element of creating a useful one-sheet is to have a specific goal in mind.
Here are six things you need to include when creating a one-sheet. This marketing piece gives business owners the focus they need to create a marketing piece that is goal-oriented and centered on answering their customers' questions. Over the last few years, we have received a lot of interest in one-sheets. What should a successful one-sheet include? Your one-sheet can be used to capture more clients, to show current clients the variety of services you offer, and as a tool for referral partners when they recommend you. A one-sheet is a tool designed specifically to spark potential clients’ interests through a message that is clear, focused, and concise. If you sell multiple products, you would create a one-sheet for each product. Think of a one-sheet as a snapshot of a particular part of your business that includes the most relevant and valuable information for a specific target audience.Ī one-sheet is not meant to summarize all of your services, but instead to highlight one focused part of your business. A one-sheet is a single-page document that showcases a specific product or service with the goal of promotion.
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